Services provided

Content Writing / Creative Consultation / Market Research

Brand Goals

Pavan Mukhi is a musical mastermind and business tycoon. Having changed the way genres integrate with one another in contemporary rap to include electronic music, Pavan has been unstoppable in his decades long career.

Pavan was looking for a place to showcase his numerous accomplishments while platforming his contributions to the music industry as a whole. Being a completely humble person on his own, Pavan also needed a third-party perspective to really solidify his contributions and give him the flowers he is due to receive, as on his own, he was undermining his own talents and the way his hard work has contributed to the global rap game.

Results

• A 4 page biography: We needed to ensure we encapsulated all of Pavan’s achievements within the industry. This included paying homage to his origins, collaborations, achievements in touring and developing record labels and talent management companies as he developed his musical career, while appealing to all conventional accomplishments and how they have changed the industry in ways that may not have appeared to be obvious in all written media previously. The last thing we needed to ensure was that the bio was authentic to Pavan’s edgy, provocative and playful personality without getting in the way of his professionalism as a businessman.

• Successful integration of Pavan’s creative genius with his sharp business acumen in the international music industry: One of the biggest challenges of writing this biography was balancing Pavan’s creativity, talents and accomplishments in the music industry alongside his many successful ventures on the business side of things. We had to ensure that the bio struck a balance to not only appeal to his large global fanbase, but also, people who have an understanding of the music business at large. This way, Pavan could highlight that he is more than a jack-of-all-trades, and rather, a master on all fronts within the music business.